Airbus rolls out dedicated corporate helicopters brand

Airbus Helicopters (Booth Z58) has created a new brand, Airbus Corporate Helicopters (ACH), that will be dedicated to its private and business aviation customers and will more closely align its activities with its sister company, Airbus Corporate Jets.

Formally unveiled Monday on the opening day of EBACE, ACH brings together engineering support, design specialists, support specialists, and sales and marketing experts to work directly with private and business aviation customers.

The new organization will to provide concierge-style end-to-end support, from purchase, through training, ownership and even possibly resale, said Frederic Lemos, head of private and business aviation for the European company.

Airbus Helicopters has traditionally offered support for its customer base through its HCare package, but has tailored a package, HCare First, specifically for the ACH client base.

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